Privacy Policy

Last updated: January 26, 2025

1. Introduction

Welcome to APAS® Cloud ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered healthcare advertising optimization platform.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, company name, phone number, and billing information
• Advertising Account Data: When you connect your Google Ads, Microsoft Ads, or Meta Ads accounts, we access campaign data, performance metrics, and account settings
• Communication Data: Information from your communications with our support team
• Usage Data: How you interact with our platform, features used, and preferences

2.2 Information Automatically Collected

• Log Data: IP address, browser type, operating system, access times, and pages viewed
• Device Information: Device type, unique device identifiers, and mobile network information
• Cookies and Tracking: We use cookies and similar technologies to enhance your experience and analyze usage patterns

3. How We Use Your Information

We use the collected information for the following purposes:

• Providing and maintaining our advertising optimization services
• Analyzing and optimizing your advertising campaigns using AI algorithms
• Generating performance reports and insights
• Communicating with you about your account and our services
• Improving our platform and developing new features
• Ensuring compliance with healthcare advertising regulations
• Detecting and preventing fraud or security issues

4. HIPAA Compliance

APAS® Cloud is designed with healthcare organizations in mind. While we do not directly handle Protected Health Information (PHI), we maintain strict security standards that align with HIPAA requirements. We ensure that any advertising data processed through our platform maintains appropriate safeguards.

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information in the following circumstances:

• Service Providers: With trusted third-party vendors who assist in operating our platform
• Legal Requirements: When required by law, subpoena, or government request
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: With your explicit consent for specific purposes

6. Data Security

We implement industry-standard security measures to protect your information, including:

• Encryption of data in transit and at rest
• Regular security audits and vulnerability assessments
• Access controls and authentication mechanisms
• Employee training on data protection best practices
• Secure data centers with physical and environmental controls

7. Third-Party Integrations

Our platform integrates with third-party advertising platforms (Google Ads, Microsoft Ads, Meta Ads). When you connect these accounts:

• We access only the data necessary to provide our optimization services
• Your credentials are securely encrypted and stored
• We comply with each platform's API terms and data usage policies
• You can revoke access at any time through your account settings

8. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data
• Portability: Receive your data in a structured format
• Opt-out: Unsubscribe from marketing communications
• Restriction: Limit how we process your information

9. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. Campaign performance data is typically retained for 24 months to enable year-over-year comparisons and trend analysis. You may request deletion of your data at any time.

10. Children's Privacy

APAS® Cloud is not intended for users under 18 years of age. We do not knowingly collect personal information from children.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

13. Contact Us